Global Maritime Groups Unite to Launch Alliance for Electrification of Shipping Sector

Four prominent maritime organizations have come together to launch the Global Alliance for Maritime Electrification (GAME), a new coalition aimed at accelerating the adoption of electric technologies across the maritime sector.

Announced during the Electric & Hybrid Marine World Expo in Amsterdam, the alliance brings together the International Electric Marine Association (IEMA), the Zero Emission Ship Technology Association (ZESTAs), the Maritime Battery Forum (MBF), and the European Onshore Power Supply Association (EOPSA). Collectively, these groups represent a network of over 250 member organizations globally.

GAME is focused on advancing zero-emission maritime solutions, particularly for inland, nearshore, and small to mid-sized commercial vessels — segments of the industry that are well-suited for electrification but often overlooked in global emissions strategies.

“We see tremendous potential to fast-track zero-emission solutions for the world’s workboats, ferries, and passenger vessels,” said Adria Jover, President of IEMA. “By aligning our strategies, GAME members will amplify each other’s voices, reduce redundancy, and better serve this industry transition.”

The new coalition is launching at a critical juncture for maritime decarbonization, amid heightened climate awareness and increasing regulatory pressure. While long-haul shipping and port operations often dominate climate discussions, the alliance emphasizes the significant opportunity to reduce emissions from smaller vessels operating closer to shore.

GAME will operate under three core pillars:

• Industry Representation: Presenting a unified voice at global forums to strengthen advocacy and industry influence.
• R&D Collaboration: Facilitating joint research efforts, standard development, and funding initiatives among members.
• Policy Advocacy: Engaging with international bodies such as the IMO and ISO to support harmonized regulations and unlock investment in clean maritime technologies.

“There is no room for risk. Electrification is key: zero GHGs, zero pollution, zero harm to the planet,” said Madadh MacLaine, Secretary-General of ZESTAs.

Battery systems, shore power supply, and other electric infrastructure are expected to play a central role in maritime electrification. However, the sector continues to face barriers including inconsistent regulations, infrastructure limitations, and under-resourced innovation pipelines.

“Batteries are key enablers of zero-emission transport, but they must work in concert with other clean technologies,” said Syb ten Cate Hoedemaker, Managing Director of the Maritime Battery Forum. “This collaboration is how we ensure an effective and timely transition.”

GAME’s initial activities will include co-authoring policy position papers and expanding outreach across key global regions such as North America, Europe, India, China, and the South Pacific.

“Electrification of ports and vessels is not a future vision – it is an actionable reality,” noted Roland Teixeira, President of EOPSA. “Onshore power supply is one of the most immediate tools in the decarbonization toolbox.”

By creating a shared platform for action, GAME aims to accelerate practical, scalable zero-emission solutions for the maritime industry at large.